2 7 - 3 0 N O V 2 0 2 4

PRIVATE
LABEL

PRIVATE LABEL PRODUCTS & SERVICES

ISTANBUL EXPO
CENTER

444 8 275

Become A Visitor
The Event

About

As in many countries of the world, shopping habits began to change in parallel with the increase in inflation in Turkiye. Consumers now prefer private label (PL) products, which are relatively more affordable, in many categories from food to personal care. Increasing its share in the turnover of retail companies to 30%, PL reached 50% in terms of unit sales.

Looking at Private Label Trends, 51% of consumers compare the prices of PL products with leading brands. Additionally, 60% of those surveyed say they prefer PL more than in the past. Price comes first with 54% of consumers’ motivation to choose these products. Price-performance balance and the perception that the quality of supermarket brands is increasing are other prominent reasons for preference.

As Discover Events, we are organizing the Private Label Products and Services Expo at Istanbul Expo Center between 27-30 November 2024, in order to turn this demand for PL into an advantage. We invite you to participate in this special field covering food, clothing, household products, electronic devices and much more.

Private Label Products and Services in One Area!

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Opportunity to meet professional visitors from more than 110 countries!

Supermarket and Hypermarket Buyers, Retailers, Pharmacy Owners, Department Store Chain Buyers, Importers and Exporters, Manufacturers, Consultants, Sales Agents and Packaging and Design Specialists.

Private Label Products and Services Expo offers a unique opportunity to discover new products and trends. Bringing together distinguished participants, this organization provides visitors with the opportunity to access a wide range of innovative products and services on a single platform. By visiting the Private Label Products and Services Expo, you can save time and money by quickly identifying opportunities and making evaluations about which products and services to invest in.

Foods & Beverages

Baby Food
Beverages
Bread, Baked Goods & Bakery Snacks
Dairy Products & Substitutes
Desserts, Ice Creams
Fish & Seafood
Frozen & Refrigerated Food
Fruits & Vegetables
Health, Dietary & Social Concerns
Ingredients
Meat, Poultry & Substitutes
Oils, Dressings & Seasonings
Ready Meals, General Provisions & Preserves
Sauces & Spreads
Snacks, Confectionery & Biscuits

Health & Beauty

Health & Social Concerns
OTC & Healthcare
Baby Care
Adult Hygiene
Hair & Skin Care
Toiletries & Cosmetics

Home & Kitchen

Household Products
Paper & Foils
Kitchen Cleansers
Detergents
Air Fresheners & Fragrances
Pest Control Products
Housewares
Leisure & DIY

Pet Products

Pet Food & Treats
Pet Accessories
Pet Toys
Cat Litter
Pet Supplies

Services & Trade Suppliers

PL Agencies
Consulting Firms
Country Organizers
Certification Bodies
Sectoral Magazines and Publications
Packaging and Filling Machines
Financial Institutions

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