The demand for natural products is rapidly growing worldwide and, correspondingly, in our country as well. The primary factor driving the growth of this market is consumer demand. As individuals become more conscientious and sensitive about the quality of the products they consume, their preference for more natural and high-quality products increases, thus boosting the demand for organic products. In recent years, the trade of organic products has become a significant market on its own worldwide. Many countries, especially developed ones like the United States (USA) and the European Union (EU), are increasingly turning towards organic agricultural production and the organic processed food market. Alongside many large international companies, numerous large and small-scale firms in our country are also engaging in activities targeted at this market. Türkiye, with its suitable natural conditions, advanced agricultural production, and growing market, holds significant advantages in terms of organic agricultural production. Based on these advantages, the sector is developing to increase collaborations through the Organic & Vegan Expo, which brings opportunities to enhance your commercial potential in both international and national markets.